Shutterstock will start selling AI-generated stock imagery with help from OpenAI

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Shutterstock Heralds Copyright Standards in the Era of Generative AI: Image Indemnification for Enterprise

Shutterstock is on the leading edge of emerging technology because it is actively choosing to craft hypotheses, test them and evaluate the results. This iterative process is a crucial capability for organizations that want to be truly digital and differentiated, both when it comes to effective management of its existing products and the cultivation of innovative thinking. It allows companies to consider how, or if, those products and experiences deliver strong value to their users in today’s rapidly changing digital landscape. Last year, Kris Kashtanova’s “Zarya of the Dawn” became the first work of its kind to receive a U.S. copyright, sparking significant debate in creative communities concerning artist recognition, compensation and ownership.

shutterstock generative ai

With each licensed AI generated art piece, our contributors are paid for their help in training the models. This means that not only is our AI image generator safe to use, you can feel good while using it. NVIDIA has just shared highlights of how Shutterstock uses NVIDIA’s cloud-based foundry, Picasso, building on its services for developing AI models for visual design.

The Evolution of Conversation Design in the ChatGPT Era Part 1 – Voicebot Podcast Ep 336

With Shutterstock’s AI image generator, you can create and license AI art that perfectly fits your needs. With 98 different styles to choose from, you can generate anything at the speed of your imagination. Whether you’ve tried creating AI art before or have yet to explore it, applying new art styles to your generated images is easy. All you have to do is type in a descriptive image prompt, such as “view of the New York skyline.” Then apply Yakov Livshits any available AI image style to lend a unique look to your image results. You must not use generated images to infringe, misappropriate, or violate the intellectual property or other rights of any third party, to generate spam, false, misleading, deceptive, harmful, or violent imagery. The rental giant is often characterized as being slow to the punch on business models that could replace its own, like mail-in and streaming services.

GenAI Will Permanently Change the Landscape of Stock Imagery – Adweek

GenAI Will Permanently Change the Landscape of Stock Imagery.

Posted: Thu, 14 Sep 2023 03:48:46 GMT [source]

And, with regards to the technology, Getty’s CEO, Craig Peters said, “I think that’s dangerous. All AI is trained on datasets, i.e. massive aggregations of material that teach it what to aim for. And for AI image generators, those training sets contain images made by humans—often human artists for whom their work is their livelihood.

Outdoor Photo

Shutterstock will fulfill indemnification requests on demand via human review with the intent to protect its customers against potential claims related to their use of generative AI images created and licensed on Many innovative and exciting tools, like Stable Diffusion or Midjourney, are trained using photos and illustrations from the web. However, many of these images may be copyrighted or licensed on stock photo sites. According to Waxy, a small sample of images used to train Stable Diffusion showed that this is indeed the case. Once the software has been trained using these images, it can then create entirely new images based on scraps from other pictures that belong to other creators. Popular stock photo sites Shutterstock and Getty Images have announced partnerships with generative AI platforms that will allow users to create original custom photos with new tools using text-to-image models.

Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

shutterstock generative ai

The new platform is available in “every language the site offers,” and comes included with customers’ existing licensing packages, according to a press statement from the company. And, according to Gizmodo’s own test, every text prompt you feed Shutterstock’s machine results in four images, ostensibly tailored to your request. At the bottom of the page, the site also suggests “More AI-generated images from the Shutterstock library,” which offer unrelated glimpses into the void. By engaging early on with tech companies, Shutterstock has helped artists and creators get a seat at the table, which will only become more valuable as the need for content continues to grow and enterprises increasingly rely on AI-generated assets.

Shutterstock and Getty Images bans AI-generated content over fears of legal challenges

An analogy could be an artist who had never seen written language before trying to make a film poster, squinting at all those important-looking shapes that they all seem to have, and trying to recreate them in their own design without understanding what they mean. Shutterstock (SSTK) shares jumped 9% on Tuesday after the provider of stock images and other media announced it was expanding its agreement with artificial intelligence (AI) research lab OpenAI. Shutterstock isn’t just cutting ties with the longstanding relationships it’s built with the over 80,000 artists in its creator community. It is asking, “How might we compensate the people whose work goes into the creation of digitally generated artwork in a fair way? Acknowledge the change in the world, the challenges that come with it, choose a direction, learn and pivot as needed. Nevertheless, the relationship between stock content libraries such as Shutterstock and generative AI startups is known to be somewhat rocky.

  • Damir is the team leader, product manager, and editor at Metaverse Post, covering topics such as AI/ML, AGI, LLMs, Metaverse, and Web3-related fields.
  • In this guide, you’ll learn how to start using AI in your own commercial work.
  • All you have to do is type in a descriptive image prompt, such as “view of the New York skyline.” Then apply any available AI image style to lend a unique look to your image results.
  • To Hennessy there’s no conflict between building generative AI products with Shutterstock’s first party data and licensing it to others to grow its total contract value.

“Shutterstock is committed to operating its business in a manner that upholds both the letter and the spirit of the law. In light of this, we have decided to remove all AI-generated visual art from our platform. Creative platforms are concerned about the legality of AI-generated images. We aim to provide accurate information at the publication date, but prices and terms of products can change.

This partnership aims to provide OpenAI with training data for its AI models. Headquartered in New York City, Shutterstock has offices around the world and customers in more than 150 countries. Shutterstock and Adobe have both built their systems to avoid the issues faced by many synthetic image engines. In both cases, the issues arise from the copyrighted images amongst the billions of pictures used to train Stable Diffusion. That includes the open-source LAION-5B dataset AI model and the images Stability scraped from the web, including Getty’s servers, without their creators’ awareness. The indemnity clauses suggest generative AI will be a central element for both companies, especially on the enterprise side of things.

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